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A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why: Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the …

Continue reading “The Case for Targeted, Local POP Marketing”

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 …

Continue reading “Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)”

Innovative and creative Brand Marketers, P.O.P Designers and Manufacturers prepared their most impressive in-store marketing activations and merchandise display entries for the 2017 Design of the Times (DOT) Awards Competition. This contest has been a retail industry tradition for more than 20 years. A panel of over 50 consumer brand marketers and retail professionals gathered in July to …

Continue reading “What it Takes to Design a Winning In-Store POP Display”

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions. FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over …

Continue reading “Branded Promotional Products Influence Purchase Decisions”