Tag: Point of purchase printing
A March 2019 study by High Yield Insights found that about 40% of U.S. adults age 21 and older were willing to explore CBD and CBD-containing products. Cannabidiol (CBD) is one of more than 100 phytocannabinoids found in cannabis plants. The CBD industry is exploding, with analysts at the Brightfield Group expecting the industry to …
Continue reading “How to Succeed in the Booming CBD Market at the Retail Level”
Read More
A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why: Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the …
Continue reading “The Case for Targeted, Local POP Marketing”
Read More
Innovative and creative Brand Marketers, P.O.P Designers and Manufacturers prepared their most impressive in-store marketing activations and merchandise display entries for the 2017 Design of the Times (DOT) Awards Competition. This contest has been a retail industry tradition for more than 20 years. A panel of over 50 consumer brand marketers and retail professionals gathered in July to …
Continue reading “What it Takes to Design a Winning In-Store POP Display”
Read More
Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs. 1) SUBSTRATE/MATERIAL SELECTION Heavier is not always better. You may consider specifying a 10pt vs. 12pt cardstock, a 10oz vs. a 12oz vinyl …
Continue reading “5 Ways to Make Your P.O.P Campaigns More Sustainable”
Read More
[in other words: How to Design your Displays to Move your Products into the Shopping Cart] The physical store remains the most critical touchpoint to reach and influence consumers to buy products, with 76% to 82% of retail sales taking place in-store (depending on retail segment) according to POPAI (now Shop!). The global spend on in-store …
Continue reading “11 POP Merchandise Display Design Strategies”