“Shoppers’ attention spans last only a few seconds, so retailers have a split second to capture their interest and engage them.” – Kris Konrath, Director of Marketing at Convergent Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way …

Continue reading “7 Expert Tips for Creating Winning Retail Displays”

Holiday window shopping is a sure way to get anyone into the spirit of the season, even if you’re not a big “shopper”. It’s also an opportunity for brick and mortar retailers to become a destination during the holiday for people that want to see and experience their spectacular window displays. In this respect, holiday …

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[in other words: How to Design your Displays to Move your Products into the Shopping Cart] The physical store remains the most critical touchpoint to reach and influence consumers to buy products, with 76% to 82% of retail sales taking place in-store (depending on retail segment) according to POPAI (now Shop!).  The global spend on in-store …

Continue reading “11 POP Merchandise Display Design Strategies”

The fashion retail store has undergone some significant changes in the past few years. Not unlike many other retail verticals, online shopping channels have forever changed the brick-and-mortar shopping experience, as well as the physical design of the store and the established business models in the fashion world. Shopping for clothing and accessories is one …

Continue reading “6 Amazing Trends in the Fashion Retail Environment”

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping. And they are planning to invest more in retail signage and graphics as part of this goal. In fact, 45% of retailers plan to spend more on …

Continue reading “Best Practices for Creating Effective Retail Signage”