Tag: Retail environment
You have just a few seconds to grab a shopper’s attention and, if you’re lucky, a few minutes to influence that shopper to buy your product. According to shop! 68 percent of all in-store purchases are impulse driven. For retailers and CPGs, the way a product looks in-store can directly affect purchasing decisions. That’s why …
Continue reading “7 Tips for Creating Winning Merchandise Displays”
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Retailers are always focused on driving more in-store sales. How can you bring in more traffic, encourage repeat patronage and increase customer frequency? Here are three great tips for improving your retail sales promotion strategy. 1. Be Local, Be Relevant One size does not fit all when it comes to your in-store marketing efforts. Your …
Continue reading “How to Improve Your Retail Sales Promotions”
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A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why: Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the …
Continue reading “The Case for Targeted, Local POP Marketing”
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Advances in technology and ever-changing consumer expectations have challenged retailers to become digital innovators. Now more than ever. retail corporations have shifted priority from selling products to creating the optimal customer experience.
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When we last wrote about the growing Pop-Up Retail Shop trend in our 2015 Blog titled “the Allure of Pop-Up Shops,” it showed no signs of going away. At the time it was approximately a $10 Billion industry. It has now grown to be a $50 Billion industry just 2+ years later. “Pop-Ups” are right up there with “Voice” …
Continue reading “Pop-Up Shopping Experiences Remain Hot in 2018”