A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why: Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the …

Continue reading “The Case for Targeted, Local POP Marketing”

Advances in technology and ever-changing consumer expectations have challenged retailers to become digital innovators. Now more than ever. retail corporations have shifted priority from selling products to creating the optimal customer experience.

Visual Merchandisers and Store Designers are striving to appeal to today’s shoppers by creating an awesome in-store shopping experience to compete with the upward growth of online shopping.

When we last wrote about the growing Pop-Up Retail Shop trend in our 2015 Blog titled “the Allure of Pop-Up Shops,” it showed no signs of going away. At the time it was approximately a $10 Billion industry. It has now grown to be a $50 Billion industry just 2+ years later. “Pop-Ups” are right up there with “Voice” …

Continue reading “Pop-Up Shopping Experiences Remain Hot in 2018”

“Shoppers’ attention spans last only a few seconds, so retailers have a split second to capture their interest and engage them.” – Kris Konrath, Director of Marketing at Convergent Whether you like it or not, appearances matter a lot in the world of retail and CPGs. The look and feel of your products, and the way …

Continue reading “7 Expert Tips for Creating Winning Retail Displays”