Tag: KDM POP Solutions
Yes; We Are Open! The pandemic has dramatically shifted the way we shop, eat and live. We have created a Social Distancing Solutions Guide. As more places ease restrictions and open for business, precautions must be taken to encourage social distancing. While the CDC guidelines continue to shift during this time of uncertainty, organizations must …
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Safely Go Back to School: The Importance of Social Distancing Solutions for Educational Institutions
Keeping Your Distance Keeping your distance in tight quarters can be a challenge, but not impossible with a little print ingenuity. Directional floor graphics, similar to what you see at grocery stores, can help guide students and staff members around your school campus safely. Additionally, floor graphics can assist with keeping social distance around desks, …
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At minimum, the in-store retail marketing supply chain includes procurement, production, management, and distribution of marketing materials. This doesn’t sound like it is all that complex, however, the challenges are that some point-of-purchase (POP) materials never make it to their intended location, are obsolete by the time they arrive, materials are irrelevant to that location, …
Continue reading “Why You Should use Store Profiling Technology to Drive Sales”
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A one size fits all strategy for your in-store POP Program activations doesn’t work. Here’s why: Marketers are continuously trying to develop creative and impactful materials that attract shoppers’ attention. From beacons to beeping displays, shoppers are bombarded with a ton of visual and auditory messages in the aisles, on the shelf, and at the …
Continue reading “The Case for Targeted, Local POP Marketing”
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Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 …
Continue reading “Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)”