Tag: KDM POP Solutions

Why You Should use Store Profiling Technology to Drive Sales

At minimum, the in-store retail marketing supply chain includes procurement, production, management, and distribution of marketing materials. This doesn’t sound like it is all that complex, however, the challenges are that some point-of-purchase (POP) materials never make it to their intended location, are obsolete by the time they arrive, materials are irrelevant to that location, …

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Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 …

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What it Takes to Design a Winning In-Store POP Display

Innovative and creative Brand Marketers, P.O.P Designers and Manufacturers prepared their most impressive in-store marketing activations and merchandise display entries for the 2017 Design of the Times (DOT) Awards Competition. This contest has been a retail industry tradition for more than 20 years. A panel of over 50 consumer brand marketers and retail professionals gathered in July to …

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Branded Promotional Products Influence Purchase Decisions

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions. FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over …

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