Tag: retail sales promotion strategy
While this Saturday is officially Halloween, retailers have been capitalizing on the holiday for weeks by now! Once the last trick-or-treaters have made their rounds, retail stores will surely fire up their price guns in an effort to move out all that Halloween inventory. But, before we ceremoniously put Halloween to bed, let’s take a …
Continue reading “Creepy & Kooky: Halloween-inspired Retail POP Displays”
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With the Super Bowl approaching, brands have been preparing for months with ads, promotions and collateral. Even though 2019’s viewership was down, the big game presents about 98 million reasons to make an impact. According to the National Retail Federation (NRF), Americans spent a little over $14 billion for the 2019 Super Bowl. This means that …
Continue reading “Who Wins the Super Bowl? CPGs, QSRs and Retailers!”
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You have just a few seconds to grab a shopper’s attention and, if you’re lucky, a few minutes to influence that shopper to buy your product. According to shop! 68 percent of all in-store purchases are impulse driven. For retailers and CPGs, the way a product looks in-store can directly affect purchasing decisions. That’s why …
Continue reading “7 Tips for Creating Winning Merchandise Displays”
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Innovative and creative Brand Marketers, P.O.P Designers and Manufacturers prepared their most impressive in-store marketing activations and merchandise display entries for the 2017 Design of the Times (DOT) Awards Competition. This contest has been a retail industry tradition for more than 20 years. A panel of over 50 consumer brand marketers and retail professionals gathered in July to …
Continue reading “What it Takes to Design a Winning In-Store POP Display”
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Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions. FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over …
Continue reading “Branded Promotional Products Influence Purchase Decisions”