Tag: POP print

4 Reasons Retail Brands Need Print-on-Demand Solutions Now

The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons why they need a unified …

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Overcoming In-Store POP Fulfillment Challenges (reduce waste/increase ROI)

Efficient fulfillment of your in-store point-of-purchase (POP) programs is critical to a campaign’s success. However, assuring that the right materials are delivered to the right location at the right time is a real challenge for many retail brands today. For example, let’s say that the company you work for is a fashion retail chain with 1,500 …

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Branded Promotional Products Influence Purchase Decisions

Placing your company logo on drinkware, hats, t-shirts, writing utensils and shopping bags can not only enhance your brand’s awareness, but will also increase the number of impressions your brand receives, guaranteeing repeat exposure. This ultimately impacts consumer purchase decisions. FACT: a Promotional Products Association International (PPAI) study revealed that: before receiving the promotional products, over …

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5 Ways to Make Your P.O.P Campaigns More Sustainable

Save the Earth! Save Money! In honor of Earth Day, we’d like to share five simple ways you can tap into your supply chain for eco-friendly, sustainable options for your point-of-purchase (P.O.P) campaign needs.  1) SUBSTRATE/MATERIAL SELECTION Heavier is not always better. You may consider specifying a 10pt vs. 12pt cardstock, a 10oz vs. a 12oz vinyl …

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