2016 Back-to School Retail Shopping Expectations

Posted Friday, August 05, 2016

(BTS) Back-to-School and College is easily the second biggest shopping season of the year with a total combined spend expected to reach $75.8 billion this year, up from $68 Billion in. (second to the winter holidays).

According to the annual National Retail Federation’s (NRF) Back-to-School Survey shoppers are expecting to spend an average of $674 on school (K-12) and college supplies. Shoppers will spend 65% of these budgets on apparel ($235) and electronics ($204) in the weeks leading up to the start of school. Spending on shoes is expected to be $127 and school supplies $108.

And you can bet shoppers will be looking for deals. 56% of shoppers look for savings when shopping for back-to-school. Nearly 1 in 3 parents say they look for more savings when back-to-school shopping than other times of the year. NRF President and CEO Matthew Shay said, “We fully expect retailers to be aggressive with offering great deals both in stores and online for back to school shoppers. And retailers

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Tags: back-to-school , CPG , retailers

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2015 Back-to School Retail Trends (infographic)

Posted Wednesday, July 22, 2015

BTS shoppers will spend the most on apparel: $225
BTS shoppers will spend the most on apparel: $225

Back-to-School (BTS) is easily the second biggest shopping season of the year with a total combined spend for grade schoolers and college students expected to reach $68 Billion this year (second to the winter holidays).

According to the much anticipated National Retail Federation’s (NRF) annual Back-to-School Survey the total spending per family with children in grades K-12 will hit $630.00 in 2015, down from last year’s splurge. The majority of a family’s BTS budget will be spent on apparel and electronics respectively, with shoes and school supplies coming in at third and fourth.

Over the past 10 years (since 2005) BTS spending has grown 42%. It is always a busy time for retail marketers and that means a busy time for KDM as well. We have been cranking out POP Print Programs across all of our production facilities and it sure seems like they launch earlier every year. Even though 30% of BTS shoppers say they plan to wait until one to two weeks before school starts to begin

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Tags: back-to-school , KDM POP Print Solutions , NRF

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2014 Back to School Expectations at Retail (Infographic)

Posted Thursday, July 31, 2014

The Back to School (BTS) shopping season is upon us! BTS is easily the second biggest sales season of the retail year. The National Retail Federation (NRF) predicts that total back-to-school and back-to-college spending per family will reach $670.00 in 2014, up 5% over last year.

We have seen a lot of BTS marketing programs come through our POP Printing and Fulfillment divisions at KDM and it sure seems like they launch earlier every year. We have compiled this infographic to illustrate some of the 2014 Back to School Expectations at Retail based on industry surveys and statistics. 

KDM back to school expectations

Have you started your shopping yet? 

Contact KDM POP Solutions Group to learn how our suite of innovative retail solutions support national retailers and consumer brands in executing their marketing goals at the point of purchase.

Tags: back-to-school , KDM POP Print Solutions , NRF

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Online Retailers Are Experimenting With Pop-Up Stores

Posted Thursday, August 22, 2013

 eCommerce plays an undeniable role in retail. While it only makes up 5.5% of total retail sales, it’s growing at a 13% rate year-over-year, and, according to recent ComScore data has generated more than $50 billion for two consecutive quarters. But, as a percentage of total retail sales, the needle has been slow to move. So, what are eCommerce retailers doing to build on their sales momentum?

They’re experimenting with pop-up stores to create their own showrooms.

Pop-up stores are not a new trend. Target and eBay were early adopters of the format. At the time trendwatching.com claimed to coin the term, “pop-up retail,” and offered the following definition: retail initiatives that “have a tendency to pop up unannounced, quickly draw in the crowds, and then disappear or morph into something else, adding to retail the fresh feel, exclusivity and surprise that galleries, theatres and Cirque du Soleil-adepts have been using for years...”

Recently, Newegg

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Tags: back-to-school , electronics , KDM POP Print Solutions , KDM Retail , point-of-purchase , pop-up store

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Retailers Going Back-to-School

Posted Friday, August 02, 2013

Parents with students in grades K-12 will spend an average of nearly $635 per child on back-to-school needs.

The holiday season from Thanksgiving through the New Year accounts for a huge portion - nearly $580 billion - of retail sales. The Back-To-School season is easily the second biggest sales season of the retail year. The National Retail Federation (NRF) predicts that total back-to-school and back-to-college spending will reach $72.5 billion this year (down considerably from the nearly $85 billion parents spent in 2012).

Like other holidays, the back-to-school season seems to begin earlier each year. In a recent AdAge article, NRF spokesperson, Kathy Grannis said, “In seven and a half years, I’ve never once seen so much emphasis put on back-to-school before July 4.” Why? According to the NRF’s most recent survey, 23.9% of families with children in grades K-12 say they will begin shopping at least two months before school, up from 22.3% last year and the highest

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Tags: back-to-school , KDM Branding Solutions , KDM POP Print Solutions , point-of-purchase

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