How to Succeed in the Booming CBD Market at the Retail Level

A March 2019 study by High Yield Insights found that about 40% of U.S. adults age 21 and older were willing to explore CBD and CBD-containing products. Cannabidiol (CBD) is one of more than 100 phytocannabinoids found in cannabis plants. The CBD industry is exploding, with analysts at the Brightfield…

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Aim for an “A” on Your In-Store Back-to-School Campaigns

Freshly sharpened pencils. A new backpack full of notebooks. A great outfit to stand out on the first day. Millions of students will be stocking up on supplies and attire over the next month, making August one of the busiest and most profitable shopping periods of the year. The National…

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4 Reasons Retail Brands Need Print-on-Demand Solutions Now

The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons…

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How to Improve Your Retail Sales Promotions

Retailers are always focused on driving more in-store sales. How can you bring in more traffic, encourage repeat patronage and increase customer frequency? Here are three great tips for improving your retail sales promotion strategy. 1. Be Local, Be Relevant One size does not fit all when it comes to…

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4 Ways to Localize Each Franchise Location Within a Brand

While every store location within a franchise chain should have the same look and feel that communicates the brand, individualizing each store to its specific location can have great benefits. Thinking local and focusing on the specific customer base for each location can improve the customer’s experience; thus improving retention,…

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How to Choose the Right Retail Fixture Design

There is more to retail design than meets the eye. A lot more. Although we often start designing our retail fixtures from a visual standpoint, the way they look is only part of the story. Effective retail fixture design starts with understanding our clients, their needs and their spaces. Capture…

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