While every store location within a franchise chain should have the same look and feel that communicates the brand, individualizing each store to its specific location can have great benefits. Thinking local and focusing on the specific customer base for each location can improve the customer’s experience; thus improving retention,…

There is more to retail design than meets the eye. A lot more. Although we often start designing our retail fixtures from a visual standpoint, the way they look is only part of the story. Effective retail fixture design starts with understanding our clients, their needs and their spaces. Capture…

At KDM, we measure our own success by supporting the successes of our retail clients. We know that our clients’ marketing agendas are designed to drive in-store traffic and sales at the point-of-purchase. Every facet of KDM’s services supports these efforts. As a retail solutions provider, we work hand-in-hand with…

Expertise fuels KDM’s success. Each member of our thought leadership team has years of experience that helps them push the retail industry, and our client’s objectives, forward. Over the next few months, many of them will be writing informative, instructive, interesting posts for the KDM Blog. We’d like to take…

CKE Restaurants utilizes INTELLITRAK™ to manage the unique store profiles within the franchise At minimum, the in-store retail marketing supply chain includes procurement, production, management, and distribution of marketing materials. This doesn’t sound like it is all that complex, however, the challenges are that some point-of-purchase (POP) materials never make…