Blog
With the Super Bowl approaching, brands have been preparing for months with ads, promotions and collateral. Even though 2019's viewership was down, the big game presents about 98 million reasons to make an impact. According to the National Retail Federation (NRF), Americans spent a little over $14 billion for the 2019…
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As many book stores struggle to attract visitors in the digital age, Joseph-Beth Booksellers is different. Their flagship store in Lexington has evolved into a dining, shopping and lounging destination for the residents of one of the fastest-growing cities in Kentucky. After more than 15 years without a remodel, Joseph-Beth’s…
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You have just a few seconds to grab a shopper’s attention and, if you’re lucky, a few minutes to influence that shopper to buy your product. According to shop! 68 percent of all in-store purchases are impulse driven. For retailers and CPGs, the way a product looks in-store can directly…
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In order to attract new diners and repeat customers, quick serve restaurants need to serve up more than just fast, delicious food. Smart QSRs are retrofitting their spaces to give visitors a dining experience that’s memorable and Instagram-worthy. Here are a few exciting in-store marketing solutions that are taking over…
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Say goodbye to the coupon-clipping, Sunday shoppers of the past. Today’s consumers have no time for that. They are on-the-go but also on a budget, while trying to eat healthier and be sustainable. Let’s unpack some ways grocery stores are responding to these desires. 1. Grocery Pick-up In order to…
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A March 2019 study by High Yield Insights found that about 40% of U.S. adults age 21 and older were willing to explore CBD and CBD-containing products. Cannabidiol (CBD) is one of more than 100 phytocannabinoids found in cannabis plants. The CBD industry is exploding, with analysts at the Brightfield…
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The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons…
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Retailers are always focused on driving more in-store sales. How can you bring in more traffic, encourage repeat patronage and increase customer frequency? Here are three great tips for improving your retail sales promotion strategy. 1. Be Local, Be Relevant One size does not fit all when it comes to…
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While every store location within a franchise chain should have the same look and feel that communicates the brand, individualizing each store to its specific location can have great benefits. Thinking local and focusing on the specific customer base for each location can improve the customer’s experience; thus improving retention,…
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There is more to retail design than meets the eye. A lot more. Although we often start designing our retail fixtures from a visual standpoint, the way they look is only part of the story. Effective retail fixture design starts with understanding our clients, their needs and their spaces. Capture…
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At KDM, we measure our own success by supporting the successes of our retail clients. We know that our clients’ marketing agendas are designed to drive in-store traffic and sales at the point-of-purchase. Every facet of KDM’s services supports these efforts. As a retail solutions provider, we work hand-in-hand with…
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The holiday shopping season is officially upon us and retailers are counting on shoppers to show up and spend handsomely. While apparel and electronics are always favorite gift items, what does the forecast look like for retailers outside the traditional mall? From high-ticket items to impulse buys at the point…
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As you may have noticed, Christmas has come early for retailers. Stores are already setting up their seasonal merchandise with displays to match. Since “the most wonderful time of the year” invokes nostalgia for many, holiday merchandise displays tend to rely on seasonal favorites like Santa and snowflakes. But, just…
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While today is officially Halloween, retailers have been capitalizing on the holiday for weeks by now! Once the last trick-or-treaters have made their rounds, stores will surely fire up their price guns in an effort to move out all that inventory. But, before we ceremoniously put Halloween to bed, let’s…