The shift of in-store marketing budgets from a mass, one size fits all strategy, to a more personalized, local marketing strategy has been instrumental in the growth of print-on-demand (POD) services and the marketing asset management technology that drives it. Retail brands of all sizes are realizing these four reasons…

Retailers are always focused on driving more in-store sales. How can you bring in more traffic, encourage repeat patronage and increase customer frequency? Here are three great tips for improving your retail sales promotion strategy. 1. Be Local, Be Relevant One size does not fit all when it comes to…

While every store location within a franchise chain should have the same look and feel that communicates the brand, individualizing each store to its specific location can have great benefits. Thinking local and focusing on the specific customer base for each location can improve the customer’s experience; thus improving retention,…

There is more to retail design than meets the eye. A lot more. Although we often start designing our retail fixtures from a visual standpoint, the way they look is only part of the story. Effective retail fixture design starts with understanding our clients, their needs and their spaces. Capture…

At KDM, we measure our own success by supporting the successes of our retail clients. We know that our clients’ marketing agendas are designed to drive in-store traffic and sales at the point-of-purchase. Every facet of KDM’s services supports these efforts. As a retail solutions provider, we work hand-in-hand with…